As professionals is easy to fall into technobabble and overwhelm our visitors. These articles don't have to be long, but they need to be easy to understand. If you do go on a deep dive, start out with the easy stuff and then save the deep stuff for the later part of the article. 

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias,numquam enim ab voluptate id quam harum  ducimus cupiditate similique quisquam et deserunt,recusandae.